This is known as the “Vizcaíno Building” due to the importance of it’s original sponsors and because it is one of the most representative examples of Valencian Rationalist architecture. Its renowned architect Cayetano Borso di Carminati, designed a unique work in the most dynamic urban location of the city of his time, and today. Ribera Street is one of the busiest in the city, with cinemas, many shops and local businesses frequented by local Valencian society. It sits next to the Plaça de l’Ajuntament. This location is the most desirable area and has the highest demand for tourist stays.